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Profit vs Cash Flow: Why the Difference Matters. Financial data is more than numbers on a report. It is the language of business decisions. But not every leader looks at financials in the same way. A CEO, a CFO, and a COO each rely on numbers differently, using financial data to guide their specific responsibilities.…
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Most small businesses don’t fail because of low sales. They fail because they run out of cash. At Alvia Consulting, we see this all the time in Metro Detroit. A business shows a profit on paper but struggles to make payroll or cover rent. Profit is just a number. Cash is what keeps the lights…